Best iPhone ever features the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system, LiDAR Scanner, & the biggest Super Retina XDR display ever on an iPhone


Cupertino, California — táo bị cắn today announced iPhone 12 Pro và iPhone 12 Pro Max, introducing a powerful 5G experience và advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. IPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The hecap.org-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new hãng hecap.org ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision đoạn phim experience, up lớn 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras lớn capture beautiful professional-quality images and clip in bright and low-light environments. IPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences và MagSafe, which offers high-powered wireless charging & an all-new ecosystem of accessories that easily attach lớn iPhone.

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iPhone 12 Pro & iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. IPhone 12 Pro Max will be available for pre-order Friday, November 6, và in stores beginning Friday, November 13.
“This is a huge leap for iPhone, bringing the best 5G experience in the market và delivering our most advanced technologies to users who want the absolute most from their iPhone,” said Greg Joswiak, hecap.org’s senior vice president of Worldwide Marketing. “Each generation of iPhone has changed what we expect from a smartphone, và now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware và software enables incredible computational photography features lượt thích the expansion of Night mode lớn more cameras, & introduces tư vấn for HDR video clip with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, & also offers benefits lớn the camera with faster autofocus in low light và the introduction of Night mode portraits. These experiences và so much more make this the best iPhone lineup ever.”

The 6.1-inch iPhone 12 Pro và 6.7-inch iPhone 12 Pro Max feature the largest Super Retina XDR displays ever on iPhone.
iPhone 12 Pro and iPhone 12 Pro Max deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware và world-class software. 5G on iPhone boasts improved speeds for faster downloads và uploads, higher unique video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, và much more. Customers will also be able lớn enjoy a secure, fast connection, reducing the need khổng lồ connect khổng lồ public Wi-Fi hotspots.
Featuring the most 5G bands on any smartphone, iPhone 12 Pro models offer the broadest 5G coverage worldwide.1 Models in the US support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 Pro models khổng lồ reach speeds up lớn 4Gbps, even in densely populated areas. IPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, & power in real time.

5G on iPhone 12 Pro models enables faster tải về speeds, more responsive gaming experiences, FaceTime in HD, & more.
Generations ahead of the competition, A14 Bionic is the first chip in the điện thoại cảm ứng thông minh industry built on 5-nanometer process. Faster & more efficient than ever, A14 Bionic has the fastest CPU và GPU by up khổng lồ 50 percent compared to lớn the fastest competing điện thoại cảm ứng thông minh chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.

Faster & more efficient than ever, A14 Bionic enables powerful computational photography và faster photo and video clip editing right on device.
Designed with premium materials, iPhone 12 Pro models boast a new, sophisticated flat-edge design that features a gorgeous surgical-grade stainless steel band paired with a precision-milled matte glass back, & introduces the incredibly durable Ceramic Shield. The Ceramic Shield front cover, tougher than any điện thoại glass, goes beyond glass and is infused with nano-ceramic crystals to dramatically improve toughness and increase drop performance by 4x.2
With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro & 6.7-inch iPhone 12 Pro Max3 feature a Super Retina XDR display with systemwide color management for industry-leading color accuracy. And iPhone 12 Pro Max offers the largest display ever on an iPhone and the highest resolution featuring nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. These OLED displays bring HDR video clip content to lớn life, reaching 1200 nits peak brightness.
iPhone 12 Pro models come with an industry-leading IP68 rating to lớn withstand water submersion up khổng lồ 6 meters for up to 30 minutes, & are protected against everyday spills, including coffee và soda.4

iPhone 12 Pro và iPhone 12 Pro Max feature a new, elevated flat-edge stainless steel design and Ceramic Shield front cover for increased durability.
The world’s best pro camera is an even more versatile tool for all levels of photo and đoạn clip enthusiasts with state-of-the-art camera hardware powered by A14 Bionic. Together with the new image signal processor (ISP), A14 Bionic drives increased image chất lượng and enables powerful computational photography capabilities not possible with traditional cameras. IPhone 12 Pro models also feature the new táo khuyết ProRAW, coming later this year,5 which combines hecap.org’s multiframe image processing and computational photography with the versatility of a RAW format. Users can experience full creative control over color, detail, and dynamic range natively on iPhone or with other professional photo editing apps.
The pro camera system on iPhone 12 Pro models includes new Wide cameras for even better low-light performance, an expansive Ultra Wide camera, và a Telephoto camera for capturing stunning images và video.
iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo và video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes; và a 52 mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x.
iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera và a 65 milimet focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.
Deep Fusion comes lớn all cameras & uses advanced machine learning to vị pixel-by-pixel processing of photos, optimizing for detail, texture, and màu sắc in every part of the photo.
Powered by A14 Bionic & a new ISP, Night mode is now included on more cameras, including the Ultra Wide.
The Ultra Wide camera on iPhone 12 Pro models has a 120-degree field of view, allowing users to capture more scene và frame artistic shots.
Smart HDR 3 offers more true-to-life photos, using machine learning to lớn recognize scenes and adjust sharpness, color, and tone where needed.
The Telephoto cameras on iPhone 12 Pro và iPhone 12 Pro Max are perfect for classically framed portraits, closer shots, & tighter crops.
Improvements to Night mode, now expanded lớn the TrueDepth và Ultra Wide cameras, allow for an even brighter picture. And Night mode Time-Lapse delivers longer exposure times for sharper videos, better light trails, và smoother exposure in low-light scenarios when used with a tripod. Deep Fusion, now better & faster, comes to lớn all cameras, và with the new Smart HDR 3, users can expect more true-to-life images, even in complex scenes.
iPhone 12 Pro models offer the highest unique video in a smartphone, and are the first cameras & only devices in the world lớn enable an end-to-end experience for HDR đoạn clip with Dolby Vision, up to lớn 60 fps, & even better video stabilization for cinema-grade productions. Dolby Vision grading is processed live & sustained during editing, whether in the Photos ứng dụng or iMovie, & coming khổng lồ Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and đoạn clip playback, & users can nói qua their videos with tư vấn for AirPlay up khổng lồ 4K Dolby Vision to external devices.6
iPhone 12 Pro models are the first cameras and only devices in the world to lớn enable an end-to-end experience for HDR đoạn clip with Dolby Vision. Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki.

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An all-new LiDAR Scanner comes to the Pro line, offering the ability to measure light distance & use pixel depth information of a scene. This giải pháp công nghệ delivers faster, more realistic AR experiences & improves autofocus by 6x in low-light scenes for more accuracy & reduced capture time in photos và videos. This advanced hardware, combined with the power nguồn of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect.
An all-new LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max enables Night mode portraits và even more realistic AR experiences.
MagSafe improves wireless charging for a better, more efficient experience và introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models.7 MagSafe delivers a quality experience khổng lồ iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment và efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up lớn 15W of nguồn while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger và MagSafe Duo Charger for use with iPhone and hecap.org Watch, as well as new silicone, leather, & clear cases that easily snap onto the back of iPhone, & a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
The innovative new MagSafe system enables seamless, high-powered wireless charging & easy-to-attach accessories.
The innovative new MagSafe system enables seamless, high-powered wireless charging và easy-to-attach accessories.
iOS 14 delivers a reimagined iPhone experience with new ways khổng lồ customize the home Screen. Beautifully redesigned widgets present timely information at a glance và can be pinned in different sizes on any trang chủ Screen page. The ứng dụng Library is a new space that automatically organizes all of a user’s apps into one simple, easy-to-navigate view. Ios 14 also brings new ways khổng lồ discover và use apps with phầm mềm Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency và control.8
iOS 14 reimagines the user experience on iPhone with customizable widgets for the home Screen, phầm mềm Clips, coming later this year, và new updates to Maps and Messages.
iOS 14 reimagines the user experience on iPhone with customizable widgets for the home Screen, phầm mềm Clips, coming later this year, and new updates to Maps & Messages.
iOS 14 reimagines the user experience on iPhone with customizable widgets for the trang chủ Screen, app Clips, coming later this year, and new updates to lớn Maps & Messages.
Today, táo khuyết is carbon neutral for global corporate operations and, by 2030, plans khổng lồ have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every táo bị cắn device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling & material recovery, will be 100 percent carbon neutral. IPhone 12 Pro models were designed with the environment in mind. For the first time, iPhone 12 Pro models will utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, và MagSafe, as well as hecap.org’s MagSafe accessories. Táo bị cắn is also removing the power adapter & EarPods from iPhone packaging, further reducing carbon emissions & avoiding the mining & use of precious materials, which enables smaller and lighter packaging, và allows for 70 percent more boxes to lớn be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.
Customers in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries và regions will be able lớn pre-order iPhone 12 Pro beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23, & pre-order for iPhone 12 Pro Max will begin at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13.
iPhone 12 Pro will be available in India, South Korea, và more than a dozen other countries beginning Friday, October 30.
MagSafe Charger, Leather Wallet with MagSafe, và iPhone 12 Pro Silicone Case & Clear Case will be available beginning Friday, October 16. iPhone 12 Pro Leather Case will be available beginning Friday, November 6. MagSafe Duo Charger and Leather Sleeve will be available at a later date.
Customers in the US choosing to pay with táo khuyết Card Monthly Installments or joining or upgrading through the iPhone tăng cấp Program can use the hãng hecap.org Store app on their iPhone to lớn get ready for iPhone 12 Pro pre-order until 9 p.m. PDT on Thursday, October 15. From Monday, November 2, customers can get ready for iPhone 12 Pro Max pre-order until 9 p.m. PST on Thursday, November 5.
For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, táo khuyết TV, or Mac can enjoy one year of táo bị cắn dở TV+ for free and three months of táo bị cắn dở Arcade for free.10
hecap.org One is the easiest way khổng lồ get many hecap.org subscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for táo khuyết One starting this fall.
Customers in the US get 3 percent Daily Cash back when they buy directly from táo with táo khuyết Card. And when they choose hãng hecap.org Card Monthly Installments, they can pay over time, interest-free.11
Customers can extend their limited warranty with hecap.orgCare+ and get accidental damage protection, or hecap.orgCare+ with Theft và Loss, và get 24/7 priority access to lớn technical support.
Every customer who buys iPhone from hecap.org can enjoy a miễn phí Online Personal Session with an táo khuyết Specialist, lớn help them explore and discover all the amazing things they can vày with their new iPhone.
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hecap.org revolutionized personal technology with the introduction of the Macintosh in 1984. Today, táo bị cắn leads the world in innovation with iPhone, iPad, Mac, táo bị cắn Watch, & hecap.org TV. hecap.org’s five software platforms — iOS, iPadOS, macOS, watchOS, & tvOS — provide seamless experiences across all táo devices và empower people with breakthrough services including the tiện ích Store, táo hecap.org Music, táo bị cắn dở Pay, and iCloud. hecap.org’s more than 100,000 employees are dedicated to making the best products on earth, và to leaving the world better than we found it.
Claim is based on iPhone 12 Pro Ceramic Shield front cover compared with the previous-generation iPhone.The displays have rounded corners. When measured as a rectangle, the screen is 6.06 inches (iPhone 12 Pro) or 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.iPhone 12 Pro và iPhone 12 Pro Max are splash-, water-, & dust-resistant, and were tested under controlled laboratory conditions và have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance may decrease as a result of normal wear. Vì chưng not attempt to lớn charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.hecap.org ProRAW will be available in a future quả táo 14 update for iPhone 12 Pro & iPhone 12 Pro Max.4K Dolby Vision playback requires táo bị cắn TV 4K or an AirPlay-enabled TV.MagSafe accessories including chargers, cases, & wallets are sold separately.hecap.org thẻ Monthly Installments is available for certain táo products and is subject to lớn credit approval và credit limit. For more information on available products, see a Specialist for more details. IPhone activation is required on iPhone purchases made at an táo hecap.org Store with one of these national carriers: AT&T, T-Mobile, or Verizon. Variable APRs for táo bị cắn dở Card other than táo hecap.org Card Monthly Installments range from 10.99 percent to lớn 21.99 percent based on creditworthiness. Rates as of April 1, 2020. Taxes and shipping are not included in táo hecap.org Card Monthly Installments và are subject to lớn the standard purchase APR. See the táo hecap.org Card Customer Agreement for more information. To access và use all the features of táo khuyết Card, customers must showroom hecap.org card to Wallet on an iPhone with game ios 12.4 or later. Khổng lồ manage táo hecap.org Card Monthly Installments, customers need an iPhone with quả táo 13.2 or later or an máy tính bảng ipad with iPadOS 13.2 or later. Update khổng lồ the latest version of game ios or iPadOS by choosing Settings > General > Software Update. Tap Download, then Install. Available for qualifying applicants in the United States. Issued by Goldman Sachs ngân hàng USA, Salt Lake thành phố Branch.